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The website scalamemorialhome.com states the following, "Cala Memorial Home, located in Hackettstown, New Jersey, provides highly professional and personalized funeral services for all faiths and traditions in a home-like setting." We viewed that the webpage said " We care for you and your loved one as family." It also said " We will help guide you through the funeral process with respect and sensitivity. A loved one has just passed away, what do I do? What happens if a loved one dies far away from home? What are some of the benefits in making pre-arranged funeral plans?." The header had Scala Memorial Home as the highest ranking search term. This keyword is followed by Funeral Homes in Northern NJ, Funeral Homes in Hackettstown, and NJ which isn't as urgent as Scala Memorial Home. The other words they used was Henry Scala. Funeral Directors in NJ is included but could not be viewed by search engines.